Frances Shoemack

Frances Shoemack is the founder and creative director of Abel Odor, a niche fragrance house based in New Zealand and the Netherlands. With a background in winemaking and a commitment to 100% natural ingredients, she transitioned into the world of perfumery to challenge the industry's reliance on synthetic compounds.
Shoemack works closely with master perfumer Isaac Sinclair to develop Abel's collection, which focuses on modern, minimalist compositions. Her signature style is defined by a "farm-to-bottle" philosophy, prioritizing high-quality botanical extracts and transparency in sourcing for creations like Cyan Nori and Golden Neroli.