Majda Bekkali

Majda Bekkali is a Moroccan-born fragrance creator and artistic director who founded her eponymous perfume house, Majda Bekkali Parfums, in Paris. Eschewing the traditional constraints of mass-market perfumery, she acts as an editor of scents, collaborating with renowned independent perfumers to translate her personal inspirations—often rooted in art, memory, and her North African heritage—into olfactory experiences.

Her signature style is defined by a commitment to high-quality raw materials and a preference for complex, narrative-driven compositions that evoke strong emotional responses. Notable creations produced under her creative direction include the critically acclaimed Mon Nom est Rouge and Fusion Sacrée, both of which are celebrated for their unconventional structures and artistic depth.