Initio

Initio Parfums Privés explores the intersection of science and mysticism, crafting fragrances designed to evoke visceral, emotional responses. Their house style is defined by high-concentration, potent accords that utilize rare, intoxicating raw materials like hedione, oud, and sandalwood. Known for their "The Absolutes" and "Magnetic Blends" collections, Initio creates complex, pheromonal scents that push the boundaries of traditional perfumery through bold, magnetic compositions.