Lev Glazman

Lev Glazman is a co-founder of the beauty brand Fresh, which he established alongside Alina Roytberg in 1991. While he is primarily recognized as an entrepreneur and creative director rather than a classically trained perfumer, Glazman has been the driving force behind the development of the brand’s fragrance portfolio. His approach to scent creation is deeply rooted in personal memories and the use of raw, natural ingredients, often translating culinary or botanical experiences into wearable compositions.

Glazman is best known for his work on Fresh’s most iconic scents, including the Sugar collection and the Hesperides Grapefruit fragrance. His creative philosophy emphasizes the "storytelling" aspect of perfumery, focusing on approachable, clean, and evocative scents that aim to capture specific moments or feelings rather than adhering to traditional perfumery structures.