Michael Boadi

Michael Boadi is a British perfumer and former celebrity hairstylist who transitioned into the fragrance industry after working with high-profile clients in the fashion world. He gained significant recognition for launching his own niche fragrance house, Boadicea the Victorious, which is known for its distinctive Celtic-inspired bottle designs and high-concentration perfumes.

Boadi’s signature style often leans toward bold, complex compositions that blend traditional British sensibilities with exotic, global ingredients. Beyond his own brand, he has been credited with creating scents for various luxury labels and has established himself as a prominent figure in the independent perfumery movement, focusing on artisanal quality and evocative storytelling through scent.