Nuria Cruelles

Nuria Cruelles is a Spanish perfumer currently serving as the in-house nose for the luxury fashion house Loewe. Before joining the brand, she cultivated extensive experience in the fine fragrance industry, working with major fragrance and flavor houses such as Firmenich. Her background includes a deep appreciation for raw materials and the intersection of traditional olfactory techniques with modern artistic expression.

As the creative force behind Loewe’s contemporary fragrance collections, Cruelles is best known for her work on the Loewe Botanical Rainbow series. Her signature style is often characterized by a focus on naturalistic, minimalist compositions that emphasize specific botanical ingredients, aiming to translate the essence of the Spanish landscape and the house’s artisanal heritage into scent.