Olivier Creed & Erwin Creed

Olivier Creed and Erwin Creed are members of the Creed family, custodians of the storied Creed fragrance house founded in 1760. Olivier Creed served as the master perfumer and creative director of Creed for decades, while Erwin Creed, his son, joined the family business and has been involved in the development of the house's fragrances in recent years. Together, they represent the continuation of Creed's legacy of crafting luxurious, traditionally-composed fragrances.

The Creed house is renowned for fragrances like Aventus and Green Irish Tweed, which exemplify their signature approach: the use of rare, high-quality natural ingredients combined with classical composition techniques. Their work emphasizes longevity, sillage, and sophisticated scent profiles that appeal to connoisseurs. The Creeds have maintained the house's commitment to bespoke fragrance creation and exclusivity while gradually expanding Creed's reach to a wider luxury market.